Free Skincare Samples – Affordable Ideas for Product Sampling

While the cosmetics industry is a billion dollar business in America, stiff competition has led to consumer confusion when it comes to choosing skincare products. The distribution of free skincare samples has long been a scheme of skin care companies to get their products noticed by the consumer. Over-the-counter sampling, sadly, has not been getting the crowd to buy beauty products. This is why skin care manufacturers have switched to promoting their products via breakthrough skincare containers that gets the people's attention.

Free Skincare Samples and the Packages they Come In

According to marketing gurus, there are 4 Ps in marketing – product, price, promotion and place. However, there's a 5^th P – packaging! And in promoting skincare products, good things do come in small packages. First impressions make a lasting impression and while your product can be the best in the world, if you don't use the appropriate packaging to get the consumer's attention, no one will know what a great merchandise you're selling. Free samples of your product can be effectively marketed if you choose an appealing skincare container for it. Here are some ideas you might want to put into use:

Skin care package 1 – Foil pouches in 2 mL samples are a good giveaway and easily distributed through magazines, cosmetic counters or as part of a bigger product that should be purchased.

Skin care package 2 – Miniature bottles of skincare products make a great freebie item during fashion shows, product launches, among others. If they're made from glass, they'll be keepers.

Skin care package 3 – If you're product is cream or ointment-based or has a thick consistency, plastic tubes are affordable and economical to produce. They're also easy to store in a woman's purse, reminding them to make a purchase when they run out.

All the above examples are affordable packaging that many companies use; however, to make your skincare products stand out, you also need to place more emphasis on color and print that decorates your package.